Dr. Prashanth Southekal is the Managing Principal of DBP Institute, a global consulting, research, and education firm specializing in data, analytics, and AI.

He has advised over 75 organizations including P&G, GE, Shell, Apple, and SAP, and is a recognized thought leader in analytics and business performance. He is the author of Data for Business Performance and Analytics Best Practices, with the latter ranked among the top analytics books globally.

Dr. Southekal also serves as Adjunct Professor at IE Business School (Madrid) and has been recognized among the top global academic data leaders. He holds a Ph.D. and an MBA from Kellogg School of Management.